Alternative Proteins Council

The Alternative Proteins Council has been tasked with a significant role in the development of industry standards, particularly focusing on the labeling of plant-based products. This initiative comes as part of an endorsement by the Australian Government to create a voluntary code of practice for plant-based labeling. The council is expected to lead the drafting of this code, which aims to guide the industry in the proper use of dairy-related terms on plant-based products.

Significant Events

The decision to allow the Alternative Proteins Council to draft its own standards has not been without controversy. The Australian Dairy Farmers (ADF) have openly criticized this endorsement, arguing that it is fundamentally flawed to let the plant-based industry set its own rules regarding the use of dairy terminology. This criticism highlights the tension between traditional dairy producers and the emerging plant-based sector over market language and consumer perception.

Modified: 2026/02/24

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