Xu Jie: A Post-95 Consumer Shaping the Dairy Industry
Name: Xu Jie
Position: Consumer and Influencer in the Dairy Market
Biography
Xu Jie, born in the late 1990s, is a part of the generation known as 'post-95s' in China. This generation is known for its distinct consumer preferences and significant influence on market trends, particularly in the fast-moving consumer goods (FMCG) sector. Xu Jie embodies the characteristics of this demographic, which includes a strong preference for health and wellness products, convenience, and quality.
Current Influence
Currently, Xu Jie is a loyal fan and consumer of chilled fresh milk, a segment within the dairy market that has seen notable growth due to the rising demand for fresh, premium products among young consumers. Xu Jie's consumption patterns and preferences have contributed to the increased popularity and market share of chilled fresh milk.
Important Events and Contributions
- Xu Jie is part of a significant demographic shift that has pushed the dairy market to innovate and cater to the needs of younger consumers who seek high-quality, fresh, and health-oriented products.
- As a loyal fan of chilled fresh milk, Xu Jie represents a growing trend among post-95 consumers who prioritize freshness and nutritional value in their dairy choices.
- Xu Jie’s influence extends beyond personal consumption; as an active social media user, her endorsements and discussions about chilled fresh milk have a wider impact, helping to boost the popularity of these products in the market.
This demographic shift, represented by consumers like Xu Jie, has led to an increased presence of chilled fresh milk in retail stores, frequent marketing campaigns targeting young consumers, and the introduction of innovative dairy products designed to meet the preferences of this influential generation.
Modified: 2025/02/04