Will Duff: Innovator in the Dairy Industry

Will Duff, a prominent figure in the New Zealand dairy industry, operates as a commercial dairy farmer on the Taieri Plain near Dunedin. His career took a significant turn after spending a decade overseas, upon which his return to New Zealand highlighted a growing concern among consumers: escalating food prices.

Motivated by his observations and experiences abroad, Duff launched CheckMyTrolley, an initiative designed to help consumers better manage their grocery expenses by providing transparency and insights into food pricing. This endeavor reflects his commitment to addressing financial challenges faced by New Zealanders in their everyday lives.

Modified: 2026/08/14

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