Tom Hickton
Tom Hickton is a prominent figure in the dairy industry, currently serving as the Dairy Marketing Director for Danone UK & Ireland. His efforts are particularly noteworthy in the context of strategic product launches, such as the introduction of Danone Skyr in the UK market.
Position
Dairy Marketing Director at Danone UK & Ireland
Biography
While specific details about Tom Hickton's early life and career are limited, his professional trajectory highlights significant contributions to the dairy sector through strategic marketing and product innovation. After rising through the ranks, he assumed his current role at Danone, where he has been influential in advancing the company's market presence and adapting to consumer trends.
Current Place of Work
Danone UK & Ireland
Important Events
One of Tom Hickton's notable achievements is the strategic launch of Danone Skyr in the UK. This move has positioned Danone to capture a larger share of the market by tapping into the growing consumer demand for healthy, high-protein yogurt options.
The launch of Danone Skyr is part of a broader strategy to diversify product offerings and appeal to health-conscious consumers in the UK. Skyr is known for being a nutrient-rich, low-fat dairy product high in protein, and its introduction to the UK market aligns with shifting consumer preferences towards healthier food options.
Modified: 2025/04/23