Svetlana Bobrova: Insights from the Commercial Director of Nielsen

Svetlana Bobrova, serving as the Commercial Director of Nielsen, has been a significant voice in the analysis of market trends within the dairy industry. Her expertise was particularly highlighted in 2025 when she commented on the decline in ice cream sales in the omnichannel market.

In 2025, the ice cream market experienced a notable downturn, which Bobrova attributed to the unusually cold summer. This climatic anomaly affected the demand for seasonal products like ice cream, a challenge for the industry that relies heavily on warm weather to drive sales.

As a key figure at Nielsen, Bobrova's insights provide valuable context for understanding the dynamics of the dairy market and highlight the impact of external factors on consumer behavior and product demand.

Modified: 2025/12/15

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