Rosana: A Key Figure in the Dairy Industry

Rosana is recognized for her contributions to understanding the emotional and psychological dimensions of dairy consumption. Her work highlights the concept of 'hedonic hunger,' which she explains as the hunger linked to pleasure, emotions, and memories associated with food.

Rosana has noted that milk often plays a part in comforting and familiar occasions. She emphasizes how a hot drink at the end of the day or a dish connected with personal memories can include milk, underscoring its role in emotional and sensory experiences.