Rebecca James

Position: Executive General Manager for Business Banking at ASB

Rebecca James is a prominent figure in the business banking sector, currently serving as the executive general manager for business banking at ASB. Known for her keen insights into the economic impacts of international trade policies, James has commented on the dual nature of US tariffs. While acknowledging the challenges they present, she has also pointed out the potential opportunities they create for businesses willing to adapt and innovate.

James's role at ASB involves guiding businesses through complex financial landscapes, ensuring they can leverage market conditions to their advantage. Her leadership is characterized by a proactive approach to economic challenges, turning potential obstacles into opportunities for growth.

---