Parmanand Sharma

Parmanand Sharma is the founder of Mithaiwala, a prominent entity in the dairy industry. His leadership has been instrumental in shaping the market dynamics of dairy-based sweets.

Recently, Sharma highlighted a significant increase in the prices of peda, a popular Indian sweet. The prices have escalated from Rs 550–560 per kilogram to Rs 750–780. This change reflects broader trends in the industry, including increased costs paid to cattle owners in Pune, which may further elevate sweet prices by an additional 10%.