Norine Rudnicki

Norine Rudnicki serves as the insights manager for brokers at Spins, where she plays a crucial role in analyzing and interpreting market trends in the dairy industry. Her work involves identifying key consumer preferences and expectations, particularly in relation to store brands. Rudnicki has noted the importance of avoiding additives such as corn syrup, artificial sweeteners, and sugar alcohols, which are now considered basic expectations for consumers. Additionally, she emphasizes the strong and ongoing demand for protein, reflecting broader health and wellness trends in the market.