Michael Wohlstadt: Australia's 2025 Producer of the Year
Michael Wohlstadt has made significant strides in the dairy industry, earning him the prestigious title of Australia's 2025 Producer of the Year. Operating on a 32-hectare farm located in the picturesque Barossa Valley of South Australia, Wohlstadt has maintained a traditional mixed farming approach for more than four decades.
Approximately 15 years ago, Wohlstadt made a pivotal decision to shift his business model. He transitioned from selling raw milk to converting all of his milk production into various value-added food items. This strategic move has not only increased profitability but also allowed him to engage more directly with his market.
At 68 years old, Wohlstadt remains hands-on with the daily operations, including the milking process. His Jersey herd is remarkable, with each cow producing an average of 6,000 litres annually. This high level of productivity is a testament to his dedication and expertise in the field.
Wohlstadt actively engages with chefs and customers at farmers' markets, a practice he values for the direct feedback it provides. This interaction enables him to tailor his products to meet consumer demand and preferences effectively. He hopes that his approach will inspire other farmers to explore similar value-adding strategies, which can lead to greater financial stability and personal satisfaction.
Modified: 2025/11/04