Juan Manuel Rojas: A Key Leader in the Dairy Industry

Juan Manuel Rojas serves as the President of the Federation of Milk Producers of Santa Cruz (FEDEPLE), a prominent organization in the dairy industry. Under his leadership, Fedeple has been actively involved in tackling significant challenges affecting the industry, including diesel shortages and stringent government regulations that have adversely impacted production levels.

Rojas has been a vocal advocate for strategic solutions to these operational hurdles. One of the critical issues he has highlighted is the potential shutdown of operations at the balanced feed plant, which plays a vital role in maintaining the dairy supply chain. His efforts focus on ensuring the stability and growth of the dairy sector in these challenging times.

In addition to addressing these immediate concerns, Rojas has called for adjustments in the producer price to better reflect the new cost structures. He has also expressed support for a sector proposal named "Mi Bolivia Lechera," aimed at fostering the development and sustainability of the dairy industry in Bolivia.