Jean-Charles van den Branden

Jean-Charles van den Branden leads Bain’s global sustainability practice. In his role, he oversees initiatives that focus on sustainable business practices across various industries, including the dairy sector. His work involves steering companies towards more environmentally friendly operations, aligning with global sustainability goals.

Jean-Charles has been vocal about the challenges faced by alternative proteins in the consumer market. He has commented on the shortcomings related to taste, texture, and price, highlighting the areas where these products need improvement to become more viable alternatives to traditional dairy products.