Biography of Claudia Reyes Cuevas

Claudia Reyes Cuevas, currently serving as the Marketing Director for Masterbrand and Milk at Grupo Lala, has made remarkable contributions to the dairy industry.

With a strong background in marketing and brand management, Claudia has been pivotal in implementing strategies that enhance product visibility and consumer engagement.

Current Role at Grupo Lala

As the Marketing Director for Masterbrand and Milk, Claudia oversees the marketing strategies for one of the leading dairy brands, focusing on sustainability and innovation to drive the brand's growth and competitiveness.

Significant Achievements

  • 2022: Instrumental in launching a high-profile campaign that significantly boosted brand awareness and sales for Grupo Lala's milk products.
  • 2021: Led the strategic rebranding effort that successfully positioned Grupo Lala as a leader in the sustainable dairy market.

Claudia's visionary leadership and innovative approach have solidified her reputation as a key influencer in the dairy sector.

Modified: 2025/03/08


Milkypedia is a digital project by the international publishing house Dairynews.today, serving as an encyclopedia of the global dairy industry.

It is a living, organic, and comprehensive database of the industry, accessible to everyone online.

Milkypedia by Dairynews.today compiles data on countries and key regions involved in milk production, as well as on companies and prominent figures working in the dairy sector.

Milkypedia by Dairynews.today is an automated system created by the publishing house's developers and Artificial Intelligence. The dairy industry encyclopedia independently updates data on each element. The source and database for Milkypedia are derived from the information published on the Dairynews.today news agency website.

Feedback for developers: ads@dairynews.today