Christine Boule

Vice-President for Client Insights, Food and Beverage at Circana

Christine Boule has made significant contributions to the understanding of market trends in the dairy sector. As the Vice-President for Client Insights at Circana, she has provided valuable data-driven insights that highlight the evolving landscape of dairy sales.

Her analysis indicates that while physical-store sales of dairy products have seen a decline, ecommerce has become a critical channel for growth. Specifically, ecommerce accounted for 13% of the growth in dairy products and was responsible for 113% of the growth in dairy dollar sales. This shift underscores the increasing importance of digital platforms in the food and beverage industry.