Chris Wilkinson

Position: Retail Consultant

Biography: Chris Wilkinson is a respected retail consultant who has provided valuable insights into the strategies employed by major retail chains. With a focus on understanding the dynamics of global purchasing power and product sizing, Wilkinson has established himself as a knowledgeable figure in the retail industry.

Current Focus: Chris Wilkinson has been notably involved in analyzing Costco's global purchasing power and how it affects their pricing strategy. He emphasizes the importance of Costco's unique product sizing and pricing advantage, which are key elements in attracting customers in a competitive market.

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