Charlotte Di Cello

Charlotte Di Cello holds the position of chief commercial officer at Waitrose, a prominent British supermarket chain. Her role involves overseeing commercial strategies and operations, with a strong emphasis on sustainability and collaboration with farmers.

Di Cello has publicly expressed her pride in working closely with farmers to implement farming practices that are in harmony with nature. A significant part of her work has been focused on ensuring that customers are reassured about the efforts made by farmers to protect the environment. This is exemplified through the introduction of a new logo that signifies these sustainable practices.

Her leadership at Waitrose reflects a commitment to environmentally conscious farming, aligning with consumer interests in sustainability and nature conservation.