Carrie McDermid: Championing Dairy Marketing

Carrie McDermid holds a prominent position as the head of domestic marketing within the dairy industry. In her role, she is responsible for leading marketing initiatives that effectively convey the nutritional advantages of dairy products. Additionally, she shares impactful stories from British farmers, thereby bridging the gap between consumers and producers.

McDermid has played a crucial role in integrating nutritional messaging with authentic experiences from the farming community. Her efforts not only emphasize the intrinsic value of levy investment but also enhance the overall perception of the dairy industry.

As AHDB's head of marketing, Carrie McDermid has noted that sustained investment and consistent communication over several years have fortified positive perceptions of marketing campaigns. These initiatives have bolstered confidence in British produce and cultivated a dedicated group of consumer advocates.