Bruna Vilar

Bruna Vilar serves as the chief executive of Empório Quatro Estrelas, a retailer that specializes in gluten-free and lactose-free goods. Under her leadership, the company has identified key areas of focus including children’s healthy snacks, clean-label supplements for women and mothers, and the availability of products both in stores and through e-commerce, including one-hour delivery options.

Vilar has observed that approximately half of their customers purchasing gluten-free or lactose-free products do so without a clinical diagnosis. This insight has shaped the company's commercial strategies and product offerings. Additionally, she has noted that individuals with coeliac disease or allergies to cow's-milk protein often prefer preparing their food at home.