World Initiative for Soy in Human Health

The World Initiative for Soy in Human Health (WISHH) is a significant program of the American Soybean Association, dedicated to fostering connections between developing dairy markets and American suppliers. This initiative plays a crucial role in addressing the potential demand for United States soybean meal, which serves as an essential protein source in livestock feed, including that used within the dairy industry.

WISHH’s efforts are pivotal in enhancing the reach of U.S. agricultural products in global markets, particularly in regions where dairy industry growth is underway. By establishing these connections, the program not only supports the expansion of dairy enterprises in developing markets but also promotes the benefits and uses of soybean meal, thus ensuring a sustainable and protein-rich feed source for livestock.

As a program under the American Soybean Association, WISHH leverages its expertise and resources to support international collaborations and trade relationships, thereby contributing to the global competitiveness of the U.S. agricultural sector.