VkusVill's Expansion in High-Protein Dairy Products

VkusVill, a prominent player in the dairy industry, has reported a remarkable increase in sales of its high-protein dairy products. In the first half of 2026, sales of high-protein soft curds and yogurts doubled compared to the same period in 2025. Additionally, the company noted a twofold increase in certain protein cheese products. This growth is attributed to the rising popularity of protein snacks and the increasing demand for functional foods.

Company Plans

Looking ahead, VkusVill plans to further develop its dairy line by focusing on two main areas: products for everyday consumption and portioned products designed for out-of-home consumption. This strategic direction aims to cater to the evolving consumer preferences and expand their market presence in the protein-rich food segment.

Modified: 2026/07/21

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