Spins: Insights into Consumer Trends in the Dairy Industry

Spins has established itself as a prominent retail-insights company, with a specialization in understanding and analyzing consumer behavior in the retail sector, particularly within the dairy industry. The company has identified a significant shift in consumer preferences towards organic cream cheese, especially within private-label ranges. This trend is reflective of broader consumer choices, particularly among higher-income groups who are increasingly turning to store brands.

Spins' research highlights the growing traction of organic products in the dairy market. Their insights are valuable for retailers and manufacturers striving to align their product offerings with consumer preferences, especially in the competitive landscape of dairy products.

An important event for Spins was the presentation of their market-tracking data at the Natural Products Expo West, where Scott Dicker, the senior director of research and insights at SPINS, showcased the volume growth for protein-enriched products.