Mother Dairy Partners with SonyLIV for 'Family Full House with Rohit Sharma'

Mother Dairy, a prominent player in the Indian dairy industry, has embarked on an exciting partnership with SonyLIV, an esteemed digital platform, alongside WPP Media. This collaboration is centered around the launch of a 25-week series titled 'Family Full House with Rohit Sharma'.

The partnership is strategic in nature, leveraging SonyLIV's extensive reach across India to provide a robust platform for the show. Through this initiative, Mother Dairy aims to engage with a broader demographic, enhancing its brand visibility and strengthening consumer relationships.

The show features Rohit Sharma, a celebrated figure in Indian cricket, which adds a dynamic edge to the programming, potentially attracting a wide array of viewers who align with both Mother Dairy's and SonyLIV's target audiences.