PwC Middle East: Analysis of the UAE's New Sugar Tax Model

PwC Middle East has conducted an insightful analysis of the recently implemented sugar tax model in the United Arab Emirates. This model is designed to encourage product reformulation, ensuring that companies adapt their offerings to meet healthier standards while simultaneously maintaining government revenue streams. The tax model also aligns with public health objectives, aiming to reduce sugar consumption among the population.

This strategic move by the UAE government, as evaluated by PwC Middle East, highlights a significant shift towards healthier product alternatives in the market. The analysis provided by PwC Middle East underscores the dual focus on economic stability and public health enhancement.

Modified: 2025/10/28

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