ProViva: A Leader in Probiotic Fruit Juices

ProViva is a Swedish brand that has carved a niche in the beverage industry with its unique offering of probiotic fruit juices. Known for its commitment to health and wellness, ProViva offers a range of flavors such as raspberry and rosehip, appealing to a wide consumer base interested in both taste and health benefits.

Ownership and Collaboration

ProViva's strategic partnership with Skånemejerier Ekonomisk förening, which holds a minority stake in the company, signifies a collaboration that combines expertise in dairy and probiotic products. This partnership enhances ProViva's capabilities in product development and market reach.

Product Innovation

ProViva continues to innovate in the probiotic segment, focusing on developing products that cater to health-conscious consumers. Their focus on probiotics sets them apart in the juice market, offering functional beverages that not only quench thirst but also contribute to gut health.

Modified: 2025/11/24

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