Pasteurizadora Jersey: A Century of Dairy Excellence

Pasteurizadora Jersey, founded on May 26, 1926, by Cesario Jiménez, stands as a cornerstone in Baja California's dairy industry. Celebrating its centennial in 2026, this company has become a pivotal player in the region, providing approximately 600 direct jobs and significantly contributing to the local agro-industrial market.

Company Milestones and Celebrations

In honor of its 100 years of continuous operation, Pasteurizadora Jersey marked this milestone by sponsoring the 'Yo también corro en Tijuana 10K' race, fostering community spirit and engagement. Additionally, the company unveiled a complete redesign of its packaging, aligning with a new marketing strategy aimed at refreshing its brand image and appealing to a modern consumer base.

Modified: 2026/07/01

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Pasteurizadora Jersey Celebrates 100 Years with New Marketing Strategy
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