Nutrifood's Strategic Venture with ViPlus Dairy

Nutrifood, a prominent player in the dairy industry, has embarked on a significant joint venture with ViPlus Dairy, marking a new chapter in its expansion strategy. This collaboration has led to the introduction of GippsNature Organic A2, a product poised to capture a substantial share of the organic dairy market.

Company Overview and Stakeholding

In this joint venture, Nutrifood holds a commanding 70% stake in ViPlus Nutritional Australia. This strategic move is aligned with Nutrifood's ambition to enhance its footprint in the dairy sector, leveraging its expertise and resources to drive growth and innovation.

Financial Projections and Goals

Nutrifood has set an ambitious target to generate over $33 million in revenue by the year 2026. This financial goal underscores the company's commitment to not only maintaining its current market position but also expanding its reach and influence within the global dairy market.

Product Launch: GippsNature Organic A2

The launch of GippsNature Organic A2 represents a key milestone for Nutrifood and its joint venture with ViPlus Dairy. This product is expected to cater to the growing consumer demand for organic dairy products, offering a unique proposition with its A2 milk composition.

Through strategic partnerships and innovative product offerings, Nutrifood continues to position itself as a leader in the dairy industry, with plans to capitalize on emerging market trends and consumer preferences.

Modified: 2025/11/20

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