Numerator: Insights into India's Urban Baby-Care Market

Numerator is a company specializing in consumer behavior analysis, with a focus on the baby-care market in India. The company has identified significant trends pointing towards a shift in purchasing behavior among urban consumers.

Important Events

Numerator's recent estimates highlight a considerable move towards online shopping platforms. This trend is coupled with an increased preference for premium products in the baby-care segment, indicating a changing landscape in consumer purchasing decisions.