Neal’s Yard Dairy
Neal’s Yard Dairy is a renowned cheesemonger based in London, United Kingdom. The company is celebrated for its commitment to sourcing and promoting high-quality British cheeses.
Location
The company is located in London, where it operates from its main store and supplies a variety of cheeses to customers both locally and internationally.
Important Events
Recently, Neal’s Yard Dairy has launched the "Eat Them or Lose Them" campaign, aimed at supporting British territorial cheeses. This initiative includes a carefully curated selection box priced at £70, which features five varieties of cheese along with two bottles of porter.
Financial Indicators
While specific financial figures are not disclosed, the pricing of the Territorial selection box suggests a premium market positioning. The campaign could potentially boost sales and support local dairy farms by increasing the demand for British cheeses.
Company Plans
Through its "Eat Them or Lose Them" campaign, Neal’s Yard Dairy plans to raise awareness and appreciation for British territorial cheeses, ensuring their continued production and consumption. This strategy underscores the company’s commitment to preserving local cheese varieties and supporting the UK dairy industry.