National Frozen & Refrigerated Foods Association (NFRA)

The National Frozen & Refrigerated Foods Association (NFRA) is a prominent American trade association that represents the interests of the frozen and refrigerated foods sector, including dairy products. It serves as a crucial link between manufacturers, retailers, and consumers in this industry.

Location and Facilities

The NFRA is headquartered in Harrisburg, Pennsylvania, USA. As an association, its physical facilities are geared towards managing administrative, marketing, and strategic functions to serve the members efficiently rather than manufacturing.

Financial Indicators

As an industry association, the NFRA’s financial metrics focus on member subscriptions, sponsorships for events and marketing initiatives. The exact revenue is not publicly disclosed, but it derives from member fees and event revenues, ensuring it has the necessary resources to support the industry.

Important Company Events

NFRA hosts several crucial events for the industry, among them:

• NFRA Convention: An annual event that gathers members of the industry to discuss trends, challenges, and opportunities in the frozen and refrigerated foods market.
• March Frozen Food Month: A landmark promotional campaign initiated by the NFRA to boost sales and innovation in the frozen and refrigerated food sector.
• June Dairy Month: A program aimed at increasing awareness and consumption of dairy products through marketing initiatives and collaborations with retailers.

Company Plans and Innovations

The NFRA is actively involved in fostering innovation that aligns with current consumer trends. This includes supporting new product development that focuses on health, convenience, and sustainability. Key initiatives are designed to adapt to changing consumer habits, like plant-based dairy alternatives and lactose-free products, driving growth and adaptation within the sector.

Conclusion

With a leadership role in shaping the frozen and refrigerated dairy industry, the NFRA continues to innovate and promote consumer-driven change, ensuring that its members remain competitive and consumer-relevant in a dynamic market environment.

Modified: 2025/02/04

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