National Consumer Service (Sernac)

The National Consumer Service, widely recognized as Sernac, is a crucial government agency in Chile dedicated to the protection of consumer rights. Sernac's primary mission is to ensure that businesses adhere to existing consumer protection laws, thereby safeguarding the interests and rights of consumers throughout the nation.

Important Events and Actions

Recently, Sernac has been actively involved in addressing concerns related to the marketing practices of products designed to resemble dairy products but lacking actual milk or milk derivatives. This initiative highlights the agency's dedication to ensuring transparency and truthfulness in product marketing, preventing consumers from being misled by deceptive representations.

Moreover, Sernac has initiated a Voluntary Collective Procedure against Sanulac Nutrición Chile Spa. This legal action seeks to obtain financial compensation for families who purchased Alula Gold infant formulas. These formulas were found to have significant manufacturing issues that pose potential health risks to infants, underscoring the importance of Sernac's role in consumer protection.

Modified: 2026/05/15


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