National Consumer Service (Sernac)

The National Consumer Service, known as Sernac, is a pivotal agency in Chile dedicated to consumer protection. Its primary objective is to ensure that businesses comply with existing consumer regulations, safeguarding the rights and interests of consumers across the country.

Important Events

In recent developments, Sernac has taken significant steps in response to growing concerns about the marketing practices surrounding products that are designed to resemble dairy products but do not actually contain milk or milk derivatives. This move underscores the agency's commitment to maintaining transparency and integrity in product marketing, ensuring that consumers are not misled by deceptive product representations.

Modified: 2026/03/16

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