MilkPEP: Insights into Dairy Consumption

MilkPEP is an organization committed to providing comprehensive data on milk purchasing habits within households. Their research delves deeply into the consumption patterns of dairy milk, especially in the context of the increasing popularity of plant-based beverages. A significant finding by MilkPEP is that many households purchasing plant-based beverages also continue to buy dairy milk, indicating a diverse consumption pattern among consumers.

Furthermore, MilkPEP highlights the influence of children in milk-buying decisions, underscoring the vital role of family dynamics in the selection of milk products. The preferences and opinions of children can significantly impact the types of milk products chosen by households.

In addition to these insights, MilkPEP explores consumer perceptions of milk, offering valuable information regarding how milk is viewed in terms of health, nutrition, and lifestyle. These insights provide stakeholders in the dairy industry with a better understanding of market trends and consumer behavior.

MilkPEP serves as the dairy sector’s Checkoff programme and has introduced the Milkscape platform, a free AI-powered market-intelligence tool that gives processors and retailers access to consumer trends, sales data, and related insights.