Midwest Dairy: Leading the Dairy Industry in the Midwest

Midwest Dairy, headquartered in Minnesota, plays a pivotal role in the U.S. dairy industry by bridging the gap between dairy producers and consumers. The organization's mission is centered on enhancing demand for dairy products and improving public awareness about dairy across the Midwest region.

Leadership and Management

Currently led by CEO Molly Pelzer, Midwest Dairy has seen significant initiatives under her leadership aimed at boosting dairy demand and increasing transparency among Midwest dairy farmers. Pelzer's announced retirement in March 2024 marks a significant transition, with expectations for continued innovation and sustainability. Corey Scott serves as the chief executive of Midwest Dairy.

Financial Indicators

Midwest Dairy's operations are funded through dairy checkoff programs and contributions from dairy producers. The primary allocation of the budget is towards marketing, research, and educational initiatives, all designed to foster growth within the regional dairy industry.

Significant Events

A key event for Midwest Dairy is the upcoming retirement of CEO Molly Pelzer in March 2024, which provides an opportunity for new leadership and direction. The organization has successfully increased milk demand, resulting in $3.1 million in new sales, and is recognized for its educational programs and partnerships with local dairy farms.

Additionally, Midwest Dairy announced this year's 'Flavor of the Fair' at the Dairy Goodness Bar, celebrating the nation's 250th anniversary with an apple pie flavor, and manages the All-You-Can-Drink Milk stand to promote dairy consumption at public events.

Company Plans

Looking ahead, Midwest Dairy plans to maintain its strategic focus on innovation and sustainability. The organization aims to expand its outreach programs and strengthen collaborations with stakeholders to enhance dairy education and research. In partnership with VentureFuel, Midwest Dairy has launched the second annual Dairy Accelerator program, selecting six startups for the 2026 Midwest Dairy Accelerator program to foster innovation within the dairy sector.

Midwest Dairy represents a 10-state area, serving 41.8 million consumers and collaborating with over 3,600 dairy-farming families, dedicated to building consumer confidence in dairy products.