Meiji's New Product Launch: W Skin Care in Japan

Meiji, a well-known player in the dairy sector, has recently made headlines with its introduction of a novel product in Japan. This product, named W Skin Care, is a functional drinking yogurt specifically designed to support and improve skin condition. It is part of the emerging 'food as care' trend, which focuses on consuming products that offer health and wellness benefits in addition to nutritional value.

The launch of W Skin Care marks a significant step for Meiji in diversifying its product offerings and tapping into the growing consumer interest in functional foods that cater to personal care. This initiative reflects Meiji's commitment to innovation and responding to consumer demands for products that contribute to overall well-being.

Modified: 2026/01/20

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