LiveRamp

LiveRamp is a prominent entity in the field of retail media, focusing on both the opportunities and challenges present in this dynamic market. The company is actively engaged in exploring the potential of retail media while addressing the associated risks, such as market fragmentation.

Industry Leadership

Oliver Klander, a representative of LiveRamp, has been at the forefront of discussions surrounding the potential of retail media. His insights highlight the critical challenges the industry faces, particularly the risk of fragmentation, which can impede cohesive market development.

Modified: 2026/07/15

---