Kantar: A Key Player in Market Research
Kantar, a leading research and data company, has established itself as a significant force in understanding consumer preferences, particularly within the dairy industry. Their expertise in market research provides invaluable insights that help shape the strategies of major companies in the sector.
Collaboration with Danone
Recently, Kantar collaborated with Danone, a global leader in the food and beverage industry, to conduct a comprehensive survey focusing on consumer preferences related to dairy products. This collaboration underscores the importance of data-driven strategies in the dairy market, enabling Danone to better understand and anticipate consumer needs. By leveraging Kantar's market research expertise, Danone can innovate and adapt their product offerings to align with consumer demands.
Consumer Insights from the Survey
The survey conducted by Kantar and Danone revealed essential trends in consumer behavior. Key findings include a strong preference for creamers made with natural ingredients, expressed by 68% of consumers. Furthermore, the survey highlighted that four out of ten consumers are actively seeking to lower their sugar intake. These insights are crucial for companies in the dairy sector aiming to align their products with evolving consumer demands.
Market Trends and Future Plans
Kantar's analysis also indicated an 8% increase in consumer migration to premium products in Brazil by 2025. This trend highlights the growing demand for premium products in the Brazilian market. Kantar's marketing trends emphasize the importance of adapting to these shifts, providing companies with the foresight needed to cater to premium product demand.
Modified: 2026/08/18