Kantar: A Key Player in Market Research

Kantar, a leading research and data company, has played a significant role in understanding consumer preferences in the dairy industry. Recently, Kantar collaborated with Danone to conduct a survey focusing on consumer preferences related to dairy products.

Consumer Insights from the Survey

The survey conducted by Kantar and Danone highlighted important trends in consumer behavior. According to the findings, 68% of consumers expressed a preference for creamers made with natural ingredients. Additionally, the survey revealed that four out of ten consumers are actively seeking to lower their sugar intake. These insights are crucial for companies in the dairy sector aiming to align their products with consumer demands.

Collaboration with Danone

The collaboration between Kantar and Danone underscores the importance of data-driven strategies in the dairy market. By leveraging Kantar's expertise in market research, Danone can better understand and anticipate consumer needs, allowing them to innovate and adapt their product offerings accordingly.

Modified: 2025/12/04

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