Hindustan Unilever Limited

Hindustan Unilever Limited (HUL) is a prominent player in India's frozen desserts market. The company is leveraging its well-known Kwality Walls brand to strategically position itself against competitors like Amul. HUL's approach involves focusing on the 'frozen desserts' category, which distinguishes itself by using vegetable fat instead of the traditional dairy fat found in ice creams.

This strategic decision allows Kwality Walls to manage production costs effectively, enabling the brand to offer its products at competitive prices. By doing so, HUL aims to capture a significant share of the mass market, appealing to a wide range of consumers looking for affordable frozen dessert options.

Modified: 2025/12/12

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