Federal Consumer Protection Office (Profeco)
Location
Profeco is headquartered in Mexico City, Mexico, operating under the Ministry of Economy. It functions nationwide to enforce consumer protection laws and regulations.
Role in the Dairy Market
Profeco plays a significant role in the dairy market by monitoring the quality and safety of food products. It actively disseminates information that helps consumers make informed decisions regarding their purchases.
Recent Initiatives
Recently, Profeco released guidelines on identifying quality yellow cheese, a staple dairy product in many Mexican households. These guidelines are part of Profeco's ongoing initiatives to educate consumers and ensure that products on the market meet nutritional and safety standards.
Characteristics of Quality Yellow Cheese
The guidelines outlined by Profeco include considerations such as the cheese's texture, color, and ingredients. A quality yellow cheese should have a uniform color, a firm yet non-brittle texture, and be made from natural ingredients without excessive preservatives or artificial coloring. Profeco emphasizes checking labels for terms such as "produced with real milk" and warns against products labeled as "cheese-flavored."
Impact and Future Plans
By revealing these characteristics, Profeco aims to enhance consumer awareness and promote better industry standards. This initiative is expected to positively impact consumer behavior, encouraging producers to adhere to higher standards due to increasing consumer awareness. Profeco continues to plan future campaigns focusing on various consumer goods, with the continued aim of safeguarding consumer interests and promoting fair trade practices in Mexico.
Important Events
Profeco recently issued an alert over the commercialization of fake cheeses in Veracruz, focusing on non-compliance with the Official Mexican Standards (NOM) that define what constitutes cheese. They emphasize the necessity for stricter inspections to ensure that products sold as cheese contain raw milk and the declared ingredients.
Modified: 2025/10/22