Easyice: A Journey from Local Shop to Regional Ice-Cream Producer

Founded in 1996, Easyice began its journey as a small ice-cream shop located in the Savassi district of Belo Horizonte. Over the years, it has grown significantly, transitioning towards industrial production in the 2010s.

Today, Easyice serves a wide range of regions including Minas Gerais, São Paulo, the Federal District, and Espírito Santo. This expansion marks a significant evolution from its humble beginnings, showcasing its ability to adapt and grow within the competitive ice-cream market.

Easyice is known for its commitment to innovation in flavors and formats. The company has developed products that cater to health-conscious consumers, offering ice-creams and açaí products without added sugar. Additionally, they provide unique offerings such as chocolate-coated fruit, further diversifying their product line.