Dairy Checkoff Program
The Dairy Checkoff Program is a pivotal initiative in the U.S. dairy industry that is administered by the Dairy Management Inc. (DMI). The program's primary mission is to promote the consumption of dairy products and strengthen consumer trust in the dairy industry through effective marketing strategies and partnerships.
Location
The Dairy Checkoff Program operates primarily from the headquarters of Dairy Management Inc., located in Rosemont, Illinois.
Financial Indicators
Funded by America's dairy farmers and dairy importers, the Dairy Checkoff Program collects approximately $400 million annually. These funds are allocated towards national and regional programs focused on research, export market development, and the promotion of dairy products.
Important Events
One of the significant initiatives of the Dairy Checkoff Program includes forming partnerships with leading foodservice brands such as McDonald's and Domino's Pizza. These collaborations are designed to create menu items that incorporate dairy products, thereby increasing dairy consumption nationwide.
In recent years, the Checkoff has achieved notable successes, including working with McDonald's to offer all-day breakfast and with Domino's to expand their cheese-heavy products, which collectively have led to substantial increases in dairy sales.
Company Plans
Looking forward, the Dairy Checkoff Program aims to continue its strategic partnerships and expand its focus on sustainability initiatives. With rising consumer interest in sustainable and environmentally-conscious practices, the program plans to reinforce the message of sustainability in dairy farming.
Furthermore, the program is looking to enhance its digital outreach and innovation in dairy product development to engage with the growing market of younger, health-conscious consumers.
Overall, the Dairy Checkoff Program remains committed to its role in supporting the dairy industry through robust marketing efforts and enhancing the sector's overall growth and resilience.
Modified: 2025/05/18