Dairy Checkoff Program
The Dairy Checkoff Program is an influential initiative administered by Dairy Management Inc. (DMI), primarily operating from its headquarters in Rosemont, Illinois. Its mission is to enhance the consumption of dairy products and bolster consumer confidence in the dairy industry through innovative marketing strategies and strategic partnerships.
Financial Indicators
The program is funded by American dairy farmers and dairy importers, collecting approximately $400 million annually. These funds support national and regional programs dedicated to research, export market development, and the promotion of dairy products.
Important Events
A key aspect of the Dairy Checkoff Program is its collaboration with leading foodservice brands such as McDonald's and Domino's Pizza. These partnerships aim to develop menu items that incorporate dairy products, thus boosting nationwide dairy consumption. Notable successes include working with McDonald's to offer all-day breakfast and with Domino's to expand cheese-heavy product offerings, both contributing to significant increases in dairy sales.
Additionally, the program organized a farm tour for major food industry leaders to strengthen relationships within the dairy supply chain by showcasing sustainable practices and emphasizing environmental stewardship in dairy production.
Company Plans
Looking ahead, the Dairy Checkoff Program plans to continue its strategic partnerships and place a stronger emphasis on sustainability initiatives. With growing consumer interest in sustainable and environmentally-conscious practices, the program aims to highlight sustainability in dairy farming. Furthermore, it seeks to enhance digital outreach and innovate in dairy product development to engage younger, health-conscious consumers.
The Dairy Checkoff Program remains committed to its crucial role in supporting the dairy industry through robust marketing efforts and contributing to the sector's overall growth and resilience.
Modified: 2025/12/15