Confederation of National Livestock Organizations

The Confederation of National Livestock Organizations (CNOG) has emerged as a vocal advocate for the dairy industry in Mexico, focusing on current challenges and opportunities within the sector. As a prominent entity in the livestock industry, CNOG is actively engaging with societal and governmental bodies to address prevailing issues impacting dairy consumption and public perception.

Industry Challenges

CNOG, under the leadership of its president, Homero García de la Llata, has voiced concerns over a significant shift in consumer behavior among Mexicans, who are increasingly opting for sugary beverages over milk. This trend poses a risk to the dairy industry's growth and sustainability in the region.

Advocacy and Initiatives

Homero García de la Llata has called for concerted action from both society and the government to rectify the negative portrayal of the dairy sector. He highlighted the impact of misleading opinions and unfounded claims regarding the nutritional value of dairy products and their environmental footprint, which have been detrimental to the industry's reputation.

CNOG's initiatives include campaigns to educate the public about the benefits of dairy consumption and to counteract myths and misconceptions that may deter consumers from choosing dairy products.

Modified: 2026/05/29

---