Circana IRI: A Strategic Partner in the Dairy Industry

Circana IRI is a prominent data analytics company known for its influential role in the dairy market. By providing essential data insights, Circana IRI aids dairy companies like Danone in refining their marketing strategies.

Strategic Insights and Market Influence

Circana IRI's data has been pivotal in revealing consumer behavior patterns that impact Danone's product lines. Notably, their research indicates that a significant 86% of refrigerated creamer buyers also purchase yogurt. This insight suggests a strategic overlap that Danone can leverage for its Too Good brand, potentially optimizing its market positioning and product offerings.

Modified: 2025/12/04

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