Cattleman's Beef Board
The Cattleman’s Beef Board (CBB) is a vital organization within the United States' agricultural sector, promoting beef and various agricultural initiatives. It operates as part of the commodity checkoff funds system and is managed under the auspices of the United States Department of Agriculture (USDA).
Location and Structure
CBB is headquartered in Centennial, Colorado, and works closely with the USDA to support the beef industry across the nation. The board is composed of members who represent cattle producers and importers, ensuring that all major stakeholders in the beef industry have a voice in promotional and research initiatives.
Financial Indicators
As of the latest fiscal reports, the Cattleman’s Beef Board manages an annual budget of approximately $40 million, predominantly funded through checkoff dollars. The checkoff program assesses $1 per head on the sale of live domestic and imported cattle, as well as per equivalent value on imported beef and beef products, providing a steady stream of revenue dedicated to industry promotion and research.
Important Events and Campaigns
One of the most renowned campaigns associated with the Cattleman’s Beef Board is the 'Got Milk' campaign. Although primarily a dairy-focused initiative, the 'Got Milk' campaign serves as a benchmark for successful commodity promotion efforts. The CBB leverages similar strategies to bolster beef demand both domestically and internationally.
Additionally, the board continuously invests in research and education to address beef industry challenges, such as sustainability, animal welfare, and product quality.
Future Plans
Looking ahead, the Cattleman’s Beef Board aims to expand its research and marketing endeavors. Key objectives include enhancing consumer trust through transparent production practices, increasing market access for American beef overseas, and collaborating with stakeholders to innovate within the industry. Strategic partnerships and updated marketing tactics will continue to play a critical role in achieving these goals.
Sources
Data in this report is compiled from USDA publications and the Cattleman’s Beef Board’s official financial reports and public announcements.
Modified: 2025/03/04