Bord Bia - The Irish Food Board

Location: Bord Bia is headquartered in Dublin, Ireland, serving as the primary organization responsible for the promotion of Irish food, drinks, and horticulture both locally and internationally.

Financial Indicators

Bord Bia has recently secured a significant €3.2 million contract from the European Union. This funding is aimed at promoting Irish dairy products in the rapidly growing Asian market. This strategic move aligns with the increasing global demand for high-quality Irish dairy products and places Bord Bia on a promising growth trajectory.

Important Company Events

The acquisition of the EU contract is a major milestone for Bord Bia, highlighting its commitment to enhancing the visibility of Irish dairy products in Asia. This effort is part of Bord Bia's broader mission to penetrate and establish a strong presence in new and emerging international markets, thereby expanding the global footprint of Irish dairy exports.

Amidst a global butter supply shortage, Bord Bia's analyses suggest this trend further supports dairy exports. Additionally, Bord Bia is actively involved in scrutinizing 22 dairy herds to ensure compliance with the Sustainable Dairy Assurance Scheme concerning the protocol for slaughtering calves under 56 days. Mary Delaney, the new chair of Dairy Research Ireland, is currently a member of Bord Bia's board.

Bord Bia has initiated a significant campaign in China to promote Irish dairy products. The campaign is co-funded by the EU and aims to enhance the presence of Irish dairy in key Asian markets, emphasizing sustainability and quality.

Company Plans

Looking ahead, Bord Bia has a strategic focus on Asian markets, expected to open new revenue streams for Irish dairy producers. Through targeted marketing strategies and trade missions, Bord Bia aims to solidify the reputation of Irish dairy products across Asia. The organization plans to form robust partnerships with local distributors and retailers to significantly boost export volumes. Notably, Bord Bia aims to sustain a dairy export value of €6.3 billion for 2024, demonstrating its dedication to sustainable growth and market diversification.

Furthermore, Bord Bia is engaged in analyzing the EU sheep milk market, having informed Agriland about the projected supply gap and emphasizing the niche nature of sheep milk production in Ireland.

Modified: 2025/11/18

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