Bord Bia - The Irish Food Board

Location: Headquartered in Dublin, Ireland, Bord Bia serves as a crucial force in promoting Irish food, drinks, and horticulture on both local and international fronts.

Financial Indicators

In a noteworthy achievement, Bord Bia secured a €3.2 million contract from the European Union. This funding is specifically targeted at initiatives to promote Irish dairy products in the expanding Asian markets. This strategic investment aligns with the growing global demand for high-quality dairy products, presenting a promising growth trajectory for Bord Bia.

Important Company Events

The acquisition of the EU contract represents a significant event for Bord Bia as it seeks to elevate the profile of Irish dairy products throughout Asia. This move is in synergy with Bord Bia's broader mission to penetrate new, burgeoning markets, thus amplifying the global footprint of Irish dairy exports.

Company Plans

As part of Bord Bia's long-term strategic vision, a concentrated focus on Asian markets is destined to open new revenue streams for Irish dairy producers. Employing a blend of targeted marketing campaigns and trade missions, Bord Bia intends to establish and fortify the reputation of Irish dairy products in Asia. The organization plans to engage in robust partnerships with local distributors and retailers, aiming to boost export volumes. Bord Bia forecasts a stable dairy export value of €6.3 billion for 2024, underscoring its commitment to sustainable growth and market diversification.

Overall, Bord Bia's strategic initiatives are poised to significantly elevate the presence of Irish dairy products internationally, thereby supporting the expansion of the sector and contributing to the broader economic development of Ireland's agri-food industry.

Additional Context: A global shortage in butter supply has driven up prices, further bolstering dairy exports, according to Bord Bia's analyses.

Source: Recent company announcements and EU funding news.

Modified: 2025/02/05

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