Asahi Group Japan: Launching a Dairy Innovation

Asahi Group Japan has recently taken a significant step in the dairy industry by launching LIKE MILK, Japan's first yeast-based beverage that mimics milk characteristics. This innovative product is packaged in SIG SmallBloc aseptic cartons, known for their efficiency and flexibility, and is filled using the SIG Small 12 Aseptic filling machine. This machine is recognized for its high-output capabilities, making it a suitable choice for large-scale production.

Strategic Partnership with SIG

The launch of LIKE MILK also marks the initiation of a strategic partnership between Asahi Group Japan and SIG. This collaboration is expected to leverage SIG's advanced filling technology to enhance product quality and distribution efficiency.

Current Market Strategy and Future Plans

Currently, LIKE MILK is in the test sales phase, available in selected supermarkets and through e-commerce channels in Japan. Asahi Group Japan plans to expand the distribution of LIKE MILK more broadly by 2026, aiming to capture a significant share of the dairy alternative market in the country.

Modified: 2025/12/16


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