AHDB (Agriculture and Horticulture Development Board)
AHDB, short for Agriculture and Horticulture Development Board, is a statutory levy board that supports the UK meat and dairy sectors. Based in Stoneleigh Park, Kenilworth, Warwickshire, England, AHDB plays a vital role in maintaining the quality and reputation of British agricultural products.
Key Campaign: "Let's Eat Balanced"
The "Let's Eat Balanced" campaign is one of AHDB's prominent initiatives aimed at raising awareness about the nutritional benefits of consuming British meat and dairy. This campaign focuses on promoting balanced diets that include natural, nutrient-rich foods found in meat and dairy, which are essential parts of a healthy lifestyle.
Location and Facilities
AHDB's headquarters is located at Stoneleigh Park, a hub for agricultural businesses and organizations. This strategic location allows AHDB to collaborate effectively with various stakeholders in the UK agriculture sector. The organization is equipped with modern facilities to carry out research and development, market analysis, and promotional activities.
Financial Indicators
As a publicly funded organization through statutory levies collected from farmers and others in the supply chain, AHDB's budget is carefully allocated to various programs, including research and campaigns like "Let's Eat Balanced." According to their latest available financial report, AHDB had a budget of approximately £60 million for all its sectors in 2022. The budget is distributed across six sectors: beef & lamb, pork, dairy, cereals & oilseeds, horticulture, and potatoes.
Important Company Events
- 2021: Launch of "Let's Eat Balanced" campaign to promote the health benefits of British meat and dairy
- 2020: AHDB introduced a strategic plan to guide the agricultural sector post-Brexit, focusing on export growth and sustainable farming practices
- 2015: AHDB reorganization to better align with the industry's needs and improve cost efficiency
Company Plans
AHDB aims to continue supporting UK farmers by developing new strategies to promote sustainability and market growth. The organization is set to strengthen its export capabilities by exploring international markets, especially post-Brexit. AHDB is also investing in research and innovation to drive efficiency and sustainability in farming practices.
Overall, AHDB plays a crucial role in sustaining the UK agriculture sector, ensuring British meat and dairy products maintain their high standards and global competitiveness.
Sources: AHDB official publications, financial reports, and publicly available information.
Modified: 2025/05/18