Igor Moskovtsev: Integration of "Honest mark" and Roskachestvo may cause incorrect perception of products by customers

Источник: The DairyNews
CATD and Roskachestvo integrate product information systems, so that the consumer, by downloading the appropriate application, can see data on the origin of the product, as well as its rating from Roskachestvo. Dairy producers reacted differently to this innovation. In his comment to The DairyNews, Igor Moskovtsev, General Director of CJSC Korenovsky Dairy and Canning Plant, said that the evaluation of Roskachestvo tied to goods "may look more like advertising."

‘The integration of "Honest mark" and Roskachestvo, in my opinion, can cause contradictions and incorrect perception, since after all, the goals and objectives of these departments should be separated,’ Igor Moskovtsev believes. ‘What if a bad assessment of the quality of the product is displayed when scanning the barcode? How to understand when the presence of the code indicates that the product has been released and the manufacturer has done everything correctly, indicated the necessary information? And at the same time, for example, there will still be a low assessment of Roskachestvo? I'm not criticizing, but just reasoning about how it will be perceived by a buyer who came to the store, wants to be sure that the code will protect him from falsification, scans the product, sees who the manufacturer is — and then there is such a spot in the rating. Does it mean that it is better not to take the goods?

As Igor Moskovtsev stressed, he has a positive attitude towards Roskachestvo, which, in comparison with other organizations, conducts professional testing of products, which he has seen personally more than once.

‘We also had controversial situations with Roskachestvo, we entered into a dialogue with the organization, conveyed our position, it was always heard,’ the expert said.

For his part, the CEO welcomes the development of an "impartial quality system with a reliable source" in Russia. According to him, this would help to restore the high standard that was in the Soviet Union – the "Quality Mark", so that after such an assessment, the product could be consumed "with closed eyes" not only in the country, but also in the world.

‘Now we have different expertise with different research practices,’ stated Igor Moskovtsev. ‘I am against commercial offices that do it semi-professionally, in an amateurish way, and then you have to spend a lot of effort to fight back, to wash off these slurs, which then also get into the media.



30.01.2024
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