Brooklyn Halo launches the UK’s first New York-inspired coffee creamers

Brooklyn Halo, a new brand developed by Hunts Coffee Creamers Ltd, is entering the UK grocery market with two flavoured products designed for use in hot or iced coffee. The range will initially comprise Vanilla and Caramel, and will be sold through Ocado.com from October.

The company describes the launch as the creation of a New York-inspired coffee-creamer category in Britain. The products are made with milk and cream and are intended to replace the usual combination of milk and sugar in home-prepared coffee. Brooklyn Halo said the formulation was adjusted for UK consumers with a less-sweet and more balanced taste.

In the United States, flavoured coffee creamers represent an industry valued at $4.26bn. Hunts Coffee Creamers said the category has had little presence in UK retail, where consumers have not previously had the same range of flavoured options. Ross Hunt, the company’s co-founder, said Brooklyn Halo had been in development for several years.

Hunt said the business was launching with Ocado as its exclusive retail partner. Tasha Cook, Ocado Retail’s buyer for milk and butter, said the retailer was adding the range to give customers another option for preparing coffee at home. She described the products as a new addition to the UK market and said Ocado was seeking products that broadened customer choice.

The creamers will be available in 500ml cartons with a recommended retail price of £3.69 and in one-litre cartons priced at £5.99. They are UHT-treated and aseptically filled, making the range suitable for ambient or chilled storage.

The October launch will begin with the two stated flavour variants. Brooklyn Halo is the brand created by Hunts Coffee Creamers Ltd for the UK market, while Ocado.com is the initial sales channel identified for the products.