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British Cheese Excels at Las Vegas Event, Strengthening US Market Ties

Source: dairyindustries.com
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World-class British cheese impresses industry buyers at an exclusive Las Vegas event, highlighting opportunities for increased US market presence.
British Cheese Excels at Las Vegas Event, Strengthening US Market Ties

The prowess of British cheese took center stage in Las Vegas as twelve exporters participated in the British Cheese Night event, organized by the Agriculture and Horticulture Development Board (AHDB) at the Mandalay Bay Hotel. This exclusive occasion marked its third year running and aimed to connect British cheese exporters with both established clients and potential new ones, coinciding strategically with the Winter Fancy Food Show.

Lucy Randolph, AHDB's head of international trade development (dairy), emphasized the event's success: "This was our third British Cheese Night, and it proved to be a huge success again for our exporters to showcase their world-class produce to high-end buyers in this important market." The event attracted influential buyers from hotels and retailers, including chefs and distributors, featuring cheese displays and tastings.

Randolph further highlighted the enviable reputation of UK dairy exports in the US, the nation's second-largest dairy export market. The tasting event provided invaluable opportunities to form lasting connections and cement British cheese's market presence. "Our dairy exports have established a firm foothold in the US market, and the potential for further growth is encouraging. Events like the British Cheese Night play a key role in helping to ensure our produce remains front and centre," Randolph added.


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